Brand story

In 1966, PIERO, the founder of B&B ITALIA, left his family business and established C&B with a famous furniture brand- CASSINA. In 1973, PIERO successfully acquired all the shares of C&B and changed its name to B&B. Now, the B&B ITALIA owns over 30 branches in the world, covering Europe, Asia and the Americas.

With outstanding design, B&B ITALIAhas won the world-class "COMPASSO D'ORO AWARDS" for four times: LE BAMBOLE in 1972, SISAMO in 1984, SITY in 1986, and its brand identity in 1989.

Brand features

B&B ITALIA specializes in the integration of creativity, innovation and craftsmanship, focusing on the functionality of the furniture itself. Its products don’t have excess decoration, telling its taste of life in a minimalist design language. This is also in line with B&B ITALIA's philosophy of "Designing for Life”. Over the years, both veteran and young designers with strong creative consciousness, including the Italian state-level designer ANTONIO CITTERIO and the ghost designer PATRICIA URQUIOLA, have been invited to create classic works for the brand.